ZOZOFIT
AR App
A new measure of fit
ZOZOFIT is a Suit & App that combines to precisely measure your body in 3D from anywhere. Whether used for shape transformation or maintenance, ZOZOFIT is for everybody at every stage of their fitness journey.
My Role
Lead Product Designer
12 month contract
My Responsibilities
_Design leadership
_Discovery workshops
_Digital strategy
_Customer interviews and analysis
_Userflows
and mindmapping
_Information architecture
_Rapid ideation and user testing
_Wireframing and prototyping
_User Interface design
_Interactive design
_Introduced product design processes and workflows
I led the product and website design, collaborating closely with the CEO and VIP of Technology, from end-to-end (discovery to development), working with teams in New Zealand, Japan and United States.
AR App
Product review
Discovery
Strategy and Benchmarking
The first step was to review the strategy and positioning of the USA market that was compiled by the marketing team. This included the target market, opportunities, competitive landscape, positioning, features, key attributes, customer interviews, and potential customer journeys. This included my own benchmarking of fitness measurement devices available in the USA.
Value Proposition
After a few discovery session we settled on a Value Proposition that resonated with both the business and customers;
"The best way to track you transformation over time"
Personas
Having defined our ‘Why’, we needed to understand ‘Who’ our potential customers were and what their needs would be. The marketing research identified two main customer categories; Trainers (professionals) and Customers who wanted another way to measure their weight loss/gain.
Information Architecture
Understanding our customers and their needs allowed us to define the key features ('pillars') within the app and deliver the most relevant content and actions for each user - to achieve their primary task as quickly (and easily) as possible.
These 'pillars' were; Scans, Goals and Connect.
"We're here to keep you motivated, track your progress, and empower you to take control of your journey."
Design
Low-fi wireframe prototypes
These provided us with a platform to continually iterate and refine the user journeys and micro-interactions so we could provide the easiest, quickest and most initiative user experience. We could also perform customer testing and get valuable feedback from the whole team.
Hi-fi User Interface design prototypes
After a few rounds of testing and many iterations, we settled on a starting design. Once launched, a pipeline of new features and updates was continually rolled-out.
