Shimmer

E-com Website

Shimmer brings together emotional engagement and rational decision-making, creating an experience that inspires consumers while supporting practical product exploration through multiple pathways to the same destination - making inspirational connections.

Senior UX/UI Designer
6 month contract

My Role

_Discovery workshops
_Digital strategy

_Userflows
_Information architecture

_Wireframing and prototyping

_User Interface design
_Branding & Identity

My Responsibilities

I collaborated closely with the client on the business and customer requirements while managing all the technical considerations with the development team.

E-com Website

A mobile design showing lighting products and outdoor lighting options.
Two white smartphones displaying a smart lighting app with a circular LED light interface and a webpage about inspiring electrical ideas.
A website design of an online store website featuring electrical and lighting products with various sections for shop categories, latest promotions, best sellers, and project ideas, and navigation menu at the top.
A website design of a modern kitchen with black cabinetry, stainless steel appliances, and large glass sliding doors allowing natural light.
A website design of a modern home lighting e-commerce website, showing interior rooms, lighting fixtures, and guides for smart lighting.
A website design displaying various lighting products, including an LED downlight model, with images of modern interior lighting designs, and electrical components for lighting installation.
An online shop webpage displaying lighting products including recessed lights, track lights, and LED bulbs, with product images, prices, and categories.
An online shopping cart page for LED lighting products from Shimmer. It shows five items including LED downlights and a gyroscope, with quantities, prices, and totals, along with checkout options and additional site information.
A digital tablet displaying an interior design website focused on kitchen renovations with images and options for lighting and decor. The background shows a modern white kitchen with a pendant light, wooden stool, and various kitchen appliances.

Branding & Identity

Shimmer was created as a new brand from the ground up, with a focus on elegance, simplicity and modern appeal. From naming and brand strategy through to visual identity, colour palette and typography, every element was carefully crafted to create a distinctive and memorable brand.

The result is a refined identity that communicates confidence, quality and a subtle sense of sophistication.

Kevin Schluter Design | Shimmer Branding | Moodboard | A collage of interior design and branding materials featuring yellow, black, gray, and white elements, including lighting fixtures, a brochure, electronic devices, and decor objects.
Kevin Schluter Design | Shimmer Branding | Color Palette | Featuring shades of yellow, black, white, gray, and red, with images of interior design, lighting fixtures, and design materials.
Kevin Schluter Design | Shimmer Branding | Logo and Logo lock-up | A branding style guide for a logo named 'shimmer' showing logo variations, color options in yellow and black, and layout examples.
Kevin Schluter Design | Shimmer Branding | Type and Icons | Typography information, icons, and social media links, with a focus on a product description and add to cart button.
Kevin Schluter Design | Shimmer Branding | Photography | A collage of lighting products on the left and various interior spaces with different lighting designs on the right.
Close-up of a person holding a yellow Shimmer customer rewards card.
Kevin Schluter Design | Shimmer Branding | Application | A close-up of a sleek, modern shower panel or control with a yellow LED display showing the number 67 and the word 'shimmer' below it, set against a gray background.
Kevin Schluter Design | Shimmer Branding | Application | Reception desk in a modern office with walls decorated with the word "shimmer" and abstract logo designs, a large potted plant, and a bright yellow accent wall.
Kevin Schluter Design | Shimmer Branding | Application | Modern office with a yellow glass wall decorated with black circular decals, meeting room with chairs and table, and a workspace with a desk and computer.
Kevin Schluter Design | Shimmer Branding | Application | Close-up of a sheet of metallic bubbles or blisters, possibly a bubble wrap, with a yellow overlay featuring black text that reads 'WITH COMPLIMENTS' and a phone and fax number.
Kevin Schluter Design | Shimmer Branding | Application | Three vertical banner ads featuring the Shimmer brand.
Kevin Schluter Design | Shimmer Branding | Application | A collection of branding and marketing materials forShimmer, including a tablet displaying a website, printed brochures, business cards, pens, and digital devices.
Kevin Schluter Design | Shimmer Branding | Application | Small gold-colored round confetti scattered on a dark wooden surface.
Kevin Schluter Design | Shimmer Branding | Application | A yellow sign with black braille dots hanging from a black metal bar outside a building with white brick walls.
Kevin Schluter Design | Shimmer Branding | Application | Modern interior with glass partitions, a hanging black and yellow lamp, a white sofa, lamp, and window in the living area
Kevin Schluter Design | Shimmer Branding | Application | Bus stop shelter with advertisement at night with blurred cityscape and streetlights in the background.

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